Meet Shannon!

Shannon Tarrant is here to help you get SH** done! She’s driven by a passion for helping event industry businesses innovate and excel. 

With a unique 20-year track record, she has transformed companies into leaders in their local markets as both an off-site caterer and venue director, employing a consistent system for success.

Her approach integrates strategic planning, targeted sales, innovative marketing, and cultivating strong referral relationships.

Named the 2023 NACE Speaker of the Year, Shannon is also a sought-after coach and co-host of The Wedding Sassholes Podcast. She also co-manages Venue Help Desk, a platform offering venues vetted professionals and practical tools for success as well as her successful directory business —Wedding Venue Map—a Central Florida resource for engaged couples. 

Known for her candid, no-nonsense style, Shannon empowers businesses to stand out and achieve results through small, impactful changes. 

She tells it like it is—whether you’re ready for it or not.

Full Group Breakout Session:

Tour de Force: Elevate Your Venue Tours to Book More Clients

Step up your venue tour game in this interactive, workshop-style training designed to help you convert more leads into bookings! Through hands-on exercises, role-playing, and real-life scenarios, you’ll learn how to connect with clients, highlight your venue’s unique features, and handle tough questions with confidence. Get ready to walk, talk, and wow your way to more sales and stronger client relationships!


Key Takeaways:

  • Master persuasive storytelling by crafting compelling narratives

  • Tailor and customize tours to different client needs, personalities, and preferences

  • Utilize strategic tour flow to guide clients through your venue that leads to a booking decision