Meet Dana!

Over the past 18 years, Dana has built and operated four successful businesses in the Raleigh NC area with her business partner, and sister, Courtney. They run 2 planning companies, and event venue, and their consulting firm. Starting off from ordinary, they paved their way by sheer grit and tenacity splashed with some therapy and coffee along the way. You can hear them weekly on their Podcast Hustle and Gather with Dana and Courtney. And since that just wasn’t enough, Dana is also an adjunct professors at a local college - inspiring the next generation of hospitality professionals and entrepreneurs. 

Dana is passionate about helping others. As past Triangle NACE President, and current NACE national board member, she has built her career on serving the events industry. In 2022 she was awarded the prestigious National NACE Member of The Year, and it is one of her proudest moments.

When Dana is not hustling at her business or serving the wedding industry community, she is at home with her beautiful family. As a mom of 2, she knows how busy and insane life can get. Her passion is to educate others on how to use simple tools to help create the life they want.

Breakout Session:

The Power of SOP’s And How it Creates Freedom Within Your Business

In the world of weddings, where every detail matters and expectations are sky-high, operational efficiency is paramount. Standard Operating Procedures (SOPs) can serve as the cornerstone of your business, providing the structure needed to streamline and optimize every aspect of your operations. By implementing effective SOPs, you can move further and faster, transforming chaos into cohesion.

Takeaways:

  • Recognize the critical role of SOPs in enhancing business efficiency.

  • Learn to tailor SOPs to your wedding business for optimal results.

  • Achieve consistency and uniformity, ensuring an exceptional client experience every time.

  • Utilize SOPs as powerful training tools to empower your team, freeing you to focus on strategic growth.